Message, audience, momentum.

Elevation Media NYC needed a web presence as cinematic as its work — feature-film production techniques applied to corporate events and communications. I designed and shipped the entire site end to end: positioning and brand voice, messaging architecture, page-level content strategy, all copy, visual direction, a bespoke motion system (MaskReveal headlines, magnetic buttons, sliver reveals, infinite logo marquee, scroll-spy SectionNav), and video-forward editorial layouts built around the team's internal footage. I also built the backend workflows in Supabase: an AI brief parser on the contact form reads an uploaded RFP, fills what it can, and flags every remaining field with clickable chips that jump to the exact input; a database-first capture stores every lead before a transactional email is sent; a role-gated admin dashboard lets the team search and export submissions; and a feature-flag system means future features like AI project search can ship without a rebuild. Launch-day SEO and AEO included metadata, structured data, sitemap, robots.txt, llms.txt, and Google Search Console verification.

• —Positioning and brand voice for a NYC video production studio
• —Messaging architecture and page-level content strategy
• —All site copy, from hero through services and contact
• —Visual direction, type, color, and component system
• —Bespoke motion system: MaskReveal, magnetic buttons, sliver reveals, logo marquee, scroll-spy nav
• —Video-forward layouts built around the team's internal footage
• —AI brief parser on the contact form: reads uploaded RFPs and flags missing fields
• —Feature-flag system for future features like AI project search
• —Case-study template with shared metadata and sticky in-page nav
• —Role-gated admin dashboard with lead search and CSV export
• —Supabase backend with database-first contact capture, RLS, and security-definer functions
• —Technical SEO and AEO setup: metadata, structured data, sitemap, llms.txt, GSC verification
• —Design and front-end build vibe-coded and shipped in Lovable

Enerflex is a global energy infrastructure leader powering the world's most critical energy systems. I've served as a strategic content and communications partner across the brand: messaging architecture and persona-mapped language for a new website, page-level content strategy and conversion-oriented web copy, competitive messaging analysis, executive and thought leadership content, and an ongoing organic social and internal content program that's compounding audience growth on the channels that matter most for B2B energy.

• —Messaging architecture and persona language across markets and journeys
• —Page-level content strategy and web copy for the new Enerflex.com
• —Competitive messaging analysis and category whitespace identification
• —Translating engineering and infrastructure topics into accessible thought leadership
• —Brand voice extension into sales presentations and tradeshow experiences
• —LinkedIn-first organic social strategy and editorial cadence
• —On-site content tuned for engagement and dwell time

After multiple acquisitions, Precision Value & Health needed to unite its expanded services into a single, category-defining offering. I led the content and audience workstreams behind the rebrand to Precision AQ — pushing past the over-used idea of “access” into a new framework that fuses IQ (science) and EQ (empathy) to remove barriers between therapies and patients. The project showed up in a new purpose, a new website, and an employer brand that united legacy teams behind one mission.

• —Content strategy supporting category creation and launch
• —Messaging and editorial strategy for the new Precision AQ website
• —Employer brand content and internal launch narrative
• —Voice and language guidelines unifying legacy teams

Comma Brewing Co. is a brewery whose whole brand pivots on the comma — the pause that lets you actually enjoy the moment. I led end-to-end brand voice and content for the launch and ongoing program: tone of voice and verbal identity, brand pillars, website content matrices, an editorial calendar, an SEO/AEO strategy, ongoing content planning and messaging, an engagement strategy across social and email, and the asset creation that brings it all to life.

• —Brand voice and verbal identity: principles, do's & don'ts, vocabulary
• —Brand pillars and messaging architecture
• —Website content matrices and persona-mapped page copy
• —Editorial calendar and ongoing content planning
• —SEO and AEO strategy for a small-batch DTC brewery
• —Engagement strategy across organic social and email
• —Asset creation: web, packaging, social, lifecycle

Developed recruiting, careers, and positioning content for a national labor and employment firm — translating firm culture and career growth into differentiated recruitment messaging while navigating ABA advertising rules and legal-industry sensitivities. The project supported a brand built around being business-minded and practical, not generically lawyerly.

• —Careers-site messaging and page copy
• —Attorney recruitment copy across levels and practice groups
• —EVP-oriented content tying culture to career growth
• —Positioning the firm as business-minded and practical — without legal-industry boilerplate
• —Voice and messaging consistency across recruiting materials
• —Translating firm culture and growth opportunities into differentiated recruitment messaging

Partnered with Tanj Branding to write and shape a hardcover brand storybook for the U.S. Chamber of Commerce — a 60+ page narrative covering the Chamber's history, mission, and signature initiatives (Hiring Our Heroes, Centers of Excellence, International Reach). One of two storybook editions I led for the Chamber.

• —Editorial concept and narrative architecture across four sections
• —Long-form writing: history, mission, foundation, conclusion
• —Q&A, profile, and feature writing with Chamber leaders
• —Collaboration with design on pacing, image-text rhythm, and pull quotes

Set search strategy across BDG's portfolio — including Bustle, Nylon, Inverse, Elite Daily, The Zoe Report, W, and more — building systems and trainings that turned newsroom instincts into a repeatable engine for SEO (and the early instincts that now power AEO and GEO) growth.

• —Portfolio search strategy and roadmaps (SEO, AEO, & GEO)
• —Cross-brand audits and competitive research
• —Interactive search trainings across editorial teams
• —Daily work in GA, Parse.ly, Semrush, Ahrefs, Chartbeat, GSC

Built the content function from scratch for an early-stage DTC healthcare brand focused on better sleep — defining tone of voice, content strategy, and messaging architecture, then extending into user research, brand copy, SEO, social, newsletter, and lead-magnet strategy.

• —Tone of voice and verbal identity
• —Content strategy for pre-launch DTC healthcare
• —User research → targeted brand copy
• —Search (SEO, AEO, & GEO), social, newsletter, and lead-magnet strategy

Edited, packaged, and managed health science and lifestyle content; oversaw a digital staff of 50+; partnered with sales on branded packages; and hosted a biweekly beauty show, Glamourish.

• —Section editorial strategy and calendar
• —Analytics-driven story selection and growth
• —Branded content strategy with sales team
• —Hosted biweekly video show, Glamourish

Owned content and audience strategy for a digital publication dedicated to healthy eating and cooking — running social, newsletter, and search (SEO, AEO, & GEO) programs while leading an in-house team of two and 40+ remote freelancers.

• —Content strategy and editorial planning
• —Audience development: social, newsletter, search (SEO, AEO, & GEO)
• —Content audits and competitive research
• —Branded campaign concepts; managed 40+ freelancers