I'm Jess Novak, a strategic content and audience development consultant with 13+ years across digital publishing, D2C, and B2B. I help companies figure out what to say, how to say it, and how to get the right people to hear it — and now I design and build the sites that bring it all to life.
What I do
How I engage
Most engagements blend at least two of these. Always sized to the moment.
Tone of voice, voice principles, vocabulary, and applied copy patterns — from voice-from-scratch for early-stage brands to voice systems for global enterprise.
Brand positioning, narrative strategy, messaging frameworks, and category creation, including naming and launch narratives for repositioned and newly combined companies.
Editorial strategy, content matrices, and persona-mapped website copy for brand sites, employer brand experiences, and long-form brand storytelling in print and digital.
SEO, AEO, and GEO strategy with the social, newsletter, and thought-leadership programs that compound around it for publishers, D2C brands, and B2B teams.
Stepping in as an in-house or agency-side content & audience lead — running teams, editorial calendars, search programs, and executive comms end-to-end.
Using ChatGPT, Claude, Gemini, and Lovable to accelerate research, ideation, editorial QA, and brand voice systems, as well as vibe-coding working sites, microsites, and prototypes (including this website) so strategy ships as something you can actually click.
Selected clients & collaborators
Recent engagements
Elevation Media NYC
Elevation Media NYC needed a web presence as cinematic as its work — feature-film production techniques applied to corporate events and communications.
Enerflex
Enerflex is a global energy infrastructure leader powering the world's most critical energy systems.